Udemy is an online learning platform that connects individual learners and organizations with courses taught by independent instructors. The platform hosts over 290,000 courses across technology, business, and personal development topics, created by more than 90,000 instructors in 78 languages. Udemy operates two segments: Udemy Business, a B2B SaaS platform representing roughly 66% of revenue, and a Consumer marketplace representing the remaining 34%. Udemy Business sells annual or multi-year per-seat subscriptions to organizations, paired with analytics, skills mapping, and AI-powered learning tools. The Consumer segment allows individual learners to either purchase courses individually or subscribe to a Personal Plan for unlimited access to a curated course library. Udemy is deliberately shifting both segments toward subscriptions, which now represent 72% of total revenue, because subscription customers carry meaningfully better unit economics than transactional purchasers. On the enterprise side, Udemy sells both directly and through reseller partners, targeting large organizations with a land-and-expand motion. Udemy's gross margin is partly driven by the instructor revenue share rate, which Udemy has been reducing over time, expanding margins as a result. The instructor ecosystem is central to the content flywheel: instructors earn a revenue share, which incentivizes continuous course creation and updates, attracting more learners and in turn more instructors. In December 2025, Udemy agreed to merge with Coursera in an all-stock deal expected to close in the second half of 2026.
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