Virtuix designs and manufactures omni-directional treadmills that enable users to physically walk, run, and move in 360 degrees within virtual reality environments. The company’s flagship product, Omni One, is a compact system tailored for home gaming and fitness. Virtuix sells these units directly to consumers and through retail partners in the U.S., Europe, and Canada. The business model combines hardware sales with recurring software revenue derived from Omni Online, a multiplayer gaming subscription service, and individual game sales through a proprietary ecosystem. While the consumer segment serves as the primary growth driver, Virtuix also manages a legacy enterprise business. This segment provides maintenance, parts, and software support for commercial-grade treadmills previously sold to entertainment venues and research institutions. Additionally, Virtuix is developing Virtual Terrain Walk, a multi-user system designed for military mission planning and rehearsals using digital twins of real-world environments. Virtuix’s strategy focuses on scaling consumer hardware distribution to increase subscription attach rates and establishing a presence in the defense sector through long-term government contracts. The company maintains its own software platform and native game integration to provide an integrated hardware and software experience.