Urgently operates a software platform that connects vehicle owners with roadside assistance service providers — handling tows, jump starts, tire changes, fuel delivery, and similar services. Urgently operates primarily in a B2B2C model, selling to large organizations ("Customer Partners") — automotive OEMs, insurers, rental car firms, and fleet/ride-hailing operators — that bundle roadside assistance into their own customer offerings, typically under a white-label or co-branded arrangement. As of year-end 2025, Urgently had 58 active Customer Partners in North America, with the top three representing 58% of revenue. On the supply side, Urgently contracts with a network of approximately 13,500 independent service providers who receive digitally dispatched job requests and are paid per job. Urgently earns revenue almost entirely on a per-incident transaction-fee basis, with gross margin driven by the spread between fees charged to Customer Partners and fees paid to service providers. Urgently uses AI-driven dynamic pricing and algorithmic dispatching to optimize this spread. Customer contracts are typically multi-year with no guaranteed volume commitments, meaning revenue can fluctuate with partner renewal decisions. Urgently's near-term growth priorities include renewing existing contracts, expanding wallet share within current accounts, re-entering the insurance vertical, and adding new Customer Partners in fleet, EV, and affinity brand categories. Longer-term, Urgently is pursuing connected vehicle integrations, a direct-to-consumer subscription offering, and international expansion.