GTIC
Industry:
Consumer Services Media & Entertainment

DESCRIPTION

Startech Labs is a small holding company with two businesses: a portfolio of novelty mobile apps and a set of online travel booking websites. Through its Analog Nest subsidiary, Startech owns a portfolio of photo-manipulation and prank apps for Android and iOS — titles like Old Fart Booth, Ugly Face Booth, and Anime Booth — which have accumulated roughly 9 million downloads globally. Startech does not market these apps directly; downloads come through app store search and cross-promotion within the portfolio. Analog Nest generates revenue through paid downloads (roughly 80% of app revenue) and in-app advertising. Startech also owns and operates a small set of travel metasearch websites (gotravelbookings.com, gohotelflights.com, and others) and an Android app, acquired in January 2021, where users can search and compare flights and hotels. This travel business appears to earn referral or affiliate fees when users click through to book, though details on its revenue model are limited. The company has no full-time employees beyond its directors, officers, and independent consultants.

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