Figma makes collaborative design software used by product teams to design, prototype, and build digital products. The core product, Figma Design, is a browser-based, multiplayer design tool where designers, developers, product managers, and marketers can work simultaneously in shared files. This real-time collaboration model displaced earlier desktop-based tools and made Figma the standard for collaborative product design. Figma has since expanded its platform to cover the full software development lifecycle, adding Dev Mode (a developer interface for translating designs into production code), FigJam (a whiteboard and brainstorming tool), Figma Slides (collaborative presentations), and Figma Make (an AI-powered prompt-to-prototype tool that generates working web apps from text or existing designs). Newer products like Figma Sites, Figma Buzz, and Figma Weave are earlier-stage. Figma sells per-seat subscriptions on tiered plans — from free Starter to Enterprise — with differentiated seat types by role (Designer, Developer, Marketer, etc.), allowing Figma to price differently across user types within the same organization. Growth is driven by bottom-up product adoption, where free users spread Figma virally through organizations, and by a direct enterprise sales motion targeting IT buyers at large companies. Expansion within existing accounts is the dominant growth driver. Figma is also layering a consumption revenue model on top of subscriptions, enforcing AI credit limits and selling add-on credit packs as AI features scale across the platform.