Stitch Fix is an online personal styling and direct-to-consumer apparel retail service in the U.S. Its core offering is the Fix, a curated box of clothing, shoes, and accessories selected by human stylists using algorithms and client preference data. Clients try items on at home, keep what they want, and return the remainder using prepaid packaging. Stitch Fix also operates Freestyle, an e-commerce channel where clients browse and buy individual items directly from personalized assortments. The company serves women, men, and kids across standard, petite, plus, and maternity sizing, selling both third-party apparel and owned private-label brands. The business model generates revenue from merchandise sales through recurring or on-demand Fix shipments and Freestyle orders, supported by styling fees credited toward purchases and an annual styling subscription. Stitch Fix focuses on growing client wallet share by expanding into activewear and footwear categories, increasing shipment item counts, and deploying AI styling tools to improve client retention.