Sprouts Farmers Market is a specialty grocery retailer focused on natural, organic, and better-for-you foods. Sprouts operates 477 smaller-format stores (~28,000 sq ft on average, with newer stores at 21,000–25,000 sq ft) designed to resemble a farmers market, with fresh produce at the center. Roughly 20% of selling space is dedicated to produce, and organic produce exceeds 50% of produce sales. Sprouts targets health-conscious customers who shop for organic, gluten-free, plant-based, high-protein, and other attribute-driven products that are hard to find at conventional grocers. Sales split roughly 57% perishables and 43% non-perishables. Sprouts sells through its brick-and-mortar stores, supplemented by e-commerce (roughly 15–16% of sales) via Instacart, DoorDash, Uber Eats, and its own website. Sprouts Brand private label products, focused on differentiated, attribute-driven innovation rather than price competition with national brands, have grown to over 25% of total sales. Sprouts self-distributes nearly all produce through six owned fresh distribution centers, and is expanding self-distribution to meat and seafood. Sprouts targets roughly 10% annual store count growth, with 40+ new store openings planned in 2026 and expansion into the Midwest and Northeast starting in 2027. Sprouts launches roughly 6,000–7,000 new products annually and positions its stores as a launch platform for emerging health and wellness brands.