Sprinklr sells a Unified Customer Experience Management (Unified-CXM) software platform to large global enterprises, helping them manage customer interactions across social media, contact centers, marketing, and consumer intelligence from a single system. Sprinklr's platform is organized into four product suites: Sprinklr Service (a cloud-native contact center platform), Sprinklr Social (social media management across 30+ channels), Sprinklr Insights (consumer intelligence and social listening), and Sprinklr Marketing (campaign planning, content, and paid advertising management). Sprinklr's core differentiator is a unified platform architecture — a single codebase and shared data layer across all four suites — which Sprinklr argues enables more accurate AI by preserving customer context across the full lifecycle. Sprinklr generates roughly 89% of revenue from software subscriptions, with the remainder from professional services. Revenue growth is driven by adding large enterprise customers, cross-selling additional product suites, and expanding AI consumption within existing accounts. As of January 31, 2026, Sprinklr had 1,677 customers, including 141 customers spending $1M or more annually. Sprinklr sells almost entirely through a direct enterprise sales force, supplemented by system integrators like Accenture and Deloitte. The company has been undergoing a significant transformation under CEO Rory Read, including a ~15% workforce reduction, a refocused go-to-market model targeting Global 2000-5000 accounts, and "Project Bearhug," a deep executive engagement initiative targeting its top 700 customers.