BMTM
Industry:
Media & Entertainment

DESCRIPTION

Bright Mountain Media is a small digital media and marketing services company operating across five divisions. Its digital publishing business owns and operates a portfolio of websites targeting women, moms, and families — including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com — monetized through direct and programmatic ad sales. Its AdTech division operates a proprietary technology stack that facilitates programmatic ad buying and selling, connecting buyers and sellers across both Bright Mountain's own properties and third-party publisher sites, earning intermediation fees on each transaction. Through its 2023 acquisition of Big Village business units, Bright Mountain added three services divisions: Consumer Insights (market research and data analytics), Creative Services (ad campaign development), and Media Services (programmatic campaign planning and media buying on behalf of advertisers and agencies). Customers are primarily advertisers, ad agencies, and advertising service organizations, with two customers representing roughly 14% and 12% of revenue in FY25. The publishing and AdTech businesses are driven by advertising volume and the value of Bright Mountain's core demographics, while the services businesses operate on a project- and retainer-based model driven by client relationships and campaign volume.

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