United Parks & Resorts owns and operates 12 theme parks across the U.S. under brands including SeaWorld, Busch Gardens, Aquatica, Discovery Cove, and Sesame Place, with parks concentrated in Florida, Texas, California, Virginia, and Pennsylvania. The parks are clustered geographically to share overhead and cross-market to guests. United Parks' defining feature is its large zoological collection — particularly marine animals — integrated into the guest experience through animal habitats, educational programming, and interactive encounters. This distinguishes United Parks from pure-play thrill parks. The company earns revenue through two streams: admissions (ticket sales and season/annual passes) and in-park spending (food, merchandise, premium experiences, and specialty add-ons). Management tracks attendance and total revenue per capita as the two core operating metrics. Roughly 40% of attendance comes from pass holders, whose recurring visits support in-park spending. The business is highly seasonal, with most cash flow generated in Q2 and Q3, though Halloween and Christmas events increasingly extend the revenue season into Q4. Key growth initiatives include recovering attendance still below 2019 levels, growing per capita revenue through dynamic pricing and a mobile app, monetizing over 400 acres of undeveloped land primarily in Orlando, expanding international licensing following the 2023 opening of a licensed SeaWorld Abu Dhabi, and building a sponsorship revenue stream targeting $30M+ annually.