Thryv sells software to small and medium-sized businesses (SMBs), primarily through its all-in-one SaaS platform that helps SMBs manage marketing, customer relationships, payments, and workflows. The platform's two core products are Thryv Marketing Center, which helps SMBs manage their online presence, run marketing campaigns, and track leads, and Keap (acquired October 2024), a CRM and marketing automation tool that automates lead follow-up, sales pipelines, and invoicing. Thryv targets service-oriented SMBs — HVAC contractors, plumbers, dentists, pest control companies — typically with 5–15 employees. Thryv sells through a large direct sales force, a partner channel (expanded via Keap), and self-service. Revenue is primarily recurring SaaS subscriptions, driven by subscriber count (~103,000 as of Q3 2025), ARPU (~$365/month), and payment processing volume through ThryvPay and KeapPay. Thryv's near-term growth strategy centers on expanding ARPU within its existing subscriber base — management's target is to roughly double ARPU from ~$4,000 to ~$8,000/year — by driving multi-product adoption, launching vertical-specific bundles, and expanding payments. Thryv also operates a legacy print and digital Yellow Pages business (Marketing Services), which it plans to wind down by 2028. While declining, this segment generates meaningful cash flow that Thryv uses to fund debt repayment and SaaS investment, and its ~171,000 clients serve as a conversion pipeline for new SaaS customers.