The Tile Shop is a U.S. specialty retailer of tile and related flooring products, operating 140 company-owned showroom stores across 31 states. The Tile Shop sells natural stone tiles (marble, travertine, granite), man-made tiles (ceramic, porcelain, glass, luxury vinyl), and setting and maintenance materials (thinset, grout, sealers). Customers are primarily homeowners doing remodeling projects and trade professionals like contractors and designers. The company's stores average ~20,000 sq ft and are built around an immersive showroom format, featuring up to 50 room vignettes designed to help customers visualize finished spaces — a deliberate approach given that tile is a high-cost, considered purchase. The Tile Shop sources over 6,000 SKUs directly from ~200 global suppliers and sells most products under proprietary brand names, primarily Rush River and Fired Earth for tile and Superior for installation materials. Notably, The Tile Shop manufactures its own Superior-branded setting materials in-house at its distribution centers. The business model centers on high gross margins (~64-66%), driven by direct global sourcing, proprietary branding, and in-house manufacturing of installation materials. Profitability is heavily tied to comp store sales, which are in turn driven by housing market activity — particularly existing home sales. Prolonged weakness in housing turnover has pressured traffic and sales, prompting The Tile Shop to cut costs, close underperforming stores, and expand into adjacent flooring categories like LVT and engineered hardwood to capture more of each remodeling project.