Taoping is a China-based technology company with two core businesses: cloud-based digital advertising and elevator products and services. Taoping's primary business is its Cloud-Based Technology (CBT) segment, built around its proprietary Cloud-Application-Terminal (CAT) platform, which allows advertising agencies and media companies to remotely manage and distribute ad content to networked digital display screens in residential buildings, transportation hubs, and elevators across China. Taoping sells the underlying hardware (display terminals) and software directly to customers, earns recurring SaaS fees for platform access, and operates its own screen network through subsidiary Taoping New Media, generating advertising revenue by selling ad time slots directly. Taoping also runs Taoping Net, an online marketplace where screen owners list idle display inventory and agencies buy targeted placements. In November 2025, Taoping acquired Skyladder, adding a Smart Elevator (SE) segment covering the full elevator lifecycle — sales, installation, maintenance, repair, and upgrades — enhanced by cloud-based IoT monitoring. Revenue in this segment comes from equipment sales, installation contracts, and recurring service agreements. Taoping also retains a legacy IT solutions business serving China's public sector, which is being wound down. Taoping's long-term strategy centers on expanding its connected screen network to grow recurring SaaS and advertising revenue, integrating generative AI into its ad platform, and leveraging its cloud and IoT capabilities in the elevator sector.