JX Luxventure is a holding company providing tourism services, cross-border merchandise, and B2B software solutions in China. The company operates as an intermediary, sourcing travel inventory and consumer goods for resale to online platform operators and retailers. JX Luxventure does not sell to end consumers. The tourism segment acts as a wholesale supplier of airline tickets and bundled luxury travel packages, including yacht and car experiences, through agreements with 37 Chinese airlines. Its cross-border merchandise segment wholesales duty-free products such as cosmetics, health care items, and luxury automobiles. A core component of the business model is that JX Luxventure assumes all non-refundable inventory risk for the travel products and merchandise it procures. Additionally, the company provides a software platform to help small businesses manage cross-border operations, including inventory tracking and regulatory compliance. This software follows a freemium model, offering the first year free before transitioning to a recurring licensing fee. JX Luxventure's strategy focuses on expanding its merchandise wholesale business within the Hainan duty-free trade zone and using artificial intelligence to analyze market trends. The company is also diversifying into pharmaceutical distribution through strategic investments in Hong Kong wholesalers.