Uber runs a platform that connects riders and consumers with independent drivers and couriers across more than 70 countries and 15,000 cities. Uber's two core businesses are Mobility (ridesharing, ~60% of gross bookings) and Delivery (food, grocery, and retail delivery via Uber Eats, ~40% of gross bookings). In Mobility, riders request a trip through the app and Uber matches them with a nearby driver, offering options from budget rides like Uber Share to premium options like Uber Black. In Delivery, consumers order food or groceries through Uber Eats, and Uber matches the order with a nearby courier. Uber also offers Uber Direct, a white-label delivery service for retailers and restaurants. Uber also operates a smaller Freight segment, a digital brokerage that matches shippers with carriers in North America and Europe. Uber's business model is a take-rate model: Uber takes a percentage of the total fare or order value on each trip or delivery. Key revenue drivers are trip and delivery volume, average order value, and take rate. The platform has strong network effects — more drivers mean shorter ETAs, which attract more riders, which attract more drivers. Uber One, its subscription program with 46 million members, drives higher engagement across both Mobility and Delivery. Advertising is a growing, high-margin revenue stream where merchants and brands pay to reach Uber's consumer base in the app. Uber's growth strategy centers on converting single-product users into multi-product users, expanding grocery and delivery, and positioning itself as the marketplace layer for autonomous vehicles through partnerships with AV providers like Waymo rather than building AV technology itself.