Starco Brands is a consumer products holding company that owns and markets a portfolio of brands across food and beverage, personal care, fragrance, and nutrition categories. Starco's key brands include Whipshots (vodka-infused whipped cream aerosols), Soylent (plant-based nutrition shakes, powders, and bars), Art of Sport (premium body and skincare products for athletes), Skylar (hypoallergenic fragrances), and Winona Pure (flavored food sprays sold in major grocery retailers). Starco positions itself as a brand owner and marketer rather than a manufacturer — it outsources production primarily to The Starco Group, a related-party entity controlled by Starco's own CEO. Starco sells through a mix of brick-and-mortar retail, Amazon, and spirits distribution networks; Whipshots is distributed through major spirits distributors across 47 states. The company has grown its brand portfolio almost entirely through acquisitions funded by equity issuances, and Starco explicitly ties its ability to launch new products and pursue further acquisitions to continued capital raises. With only 30 full-time employees, Starco operates as a lean holding company that relies on acquired brand infrastructure, outside contractors, and its manufacturing relationship with the CEO's related-party entity.