SRAX operates Sequire, a SaaS platform that helps small and mid-cap publicly traded companies understand and engage with their shareholders. Sequire gives public company clients access to shareholder analytics — tracking buying and selling trends, monitoring real-time trading data, identifying new investors, and measuring sentiment — and then lets those clients run targeted marketing and communications campaigns directed at existing or prospective investors through email, social media, and programmatic advertising. SRAX sells directly to IR and communications teams at public companies through an in-house sales team. Beyond SaaS, SRAX generates revenue from proprietary data sales, consulting and insights services, and investor conferences — most notably the Sequire Investor Conference in Puerto Rico, where public companies pay participation and sponsorship fees to connect with investors. The company sold its LD Micro conference business to Freedom Holding in March 2023. SRAX's headcount has contracted sharply, from 122 full-time employees at end of 2022 to 7 full-time employees and 13 contractors as of mid-2024. In May 2024, SRAX announced a pending merger with DNA Holdings Venture, a Web3 advisory and investment firm, in a deal that would give DNA shareholders approximately 75.5% of SRAX's outstanding common stock — effectively transferring majority control and shifting the company away from its IR SaaS roots toward a Web3-focused business.