CrowdStrike sells cloud-native cybersecurity software to organizations ranging from small businesses to large enterprises and governments. Its core product is the Falcon platform — a single lightweight sensor deployed on customer endpoints (laptops, servers, cloud workloads) that streams telemetry to CrowdStrike's cloud for real-time threat detection and response. Falcon modules cover endpoint security, cloud security, identity protection, next-gen SIEM, managed detection and response, and exposure management, among others. Customers subscribe annually or multi-year, with pricing tied to the number of endpoints or workloads protected and the modules they activate. CrowdStrike's single-sensor architecture lets customers add new modules without additional deployment, making upselling straightforward. The company sells primarily through a direct sales force and a broad channel partner ecosystem including resellers, MSSPs, and cloud marketplaces. A key go-to-market innovation is Falcon Flex, where customers commit to a pool of platform spending and draw modules against it without separate procurement cycles — this accelerates adoption and drives expansion at renewal. The platform benefits from a data flywheel: more customers generate more threat telemetry, which improves CrowdStrike's AI detection models for all users. CrowdStrike processes over 1 trillion security events per day. Professional services, including incident response and forensics, represent a small portion of revenue but frequently convert into subscription customers. CrowdStrike targets $10B in ending ARR by FY31, up from $5.25B at end of FY26.