JOYY is a Singapore-based technology company that operates a portfolio of social entertainment apps and B2B technology platforms globally. Its core social entertainment business consists of four apps: Bigo Live, a live streaming platform with presence across North America, Europe, the Middle East, and Southeast Asia; imo, an instant messaging and audio/video communication app with a large user base in South Asia and the Middle East; Likee, a short video creation and sharing platform; and Hago, a social networking and casual gaming app. Collectively, these apps reach roughly 272 million monthly active users across 150 countries. JOYY's primary revenue driver is virtual gifting—users purchase in-app currency and send gifts to streamers, and JOYY takes a share of those transactions, a model that generates approximately 72% of total revenue. Beyond social entertainment, JOYY operates BIGO Ads, an AI-powered programmatic advertising platform that serves ads on both JOYY's own apps and a growing third-party publisher network via SDK integrations. JOYY also owns Shopline, a SaaS commerce platform for merchants that charges subscription fees plus transaction-based fees tied to merchant GMV. JOYY's stated strategy is to evolve from a social entertainment company into a broader technology ecosystem, with BIGO Ads as the primary growth engine, Shopline targeting breakeven by 2028, and first-party user data from its social apps feeding BIGO Ads' targeting capabilities.