Fortune Brands Innovations makes and sells branded home products — primarily faucets, doors, and locks — for residential new construction, repair and remodel (R&R), and light commercial applications. The company operates three segments: Water (~53% of revenue), which includes faucets, sinks, and accessories under the Moen and House of Rohl brands; Outdoors (~29%), which includes Therma-Tru entry doors, Larson storm doors, and Fiberon composite decking; and Security (~15%), which includes Master Lock padlocks and Yale and August smart locks. Moen is the flagship brand and the leading faucet brand in North America, marketed to both consumers and professionals. The House of Rohl portfolio targets the luxury end of the water and hardware market through designers and showrooms. Fortune Brands sells through wholesale distributors, home centers (Home Depot and Lowe's together represent ~26% of sales), specialty dealers, and e-commerce. About 84% of sales are in North America. Revenue is primarily driven by housing activity — roughly three-quarters is R&R and one-quarter is new construction — as well as pricing and volume. The company maintains roughly 60% of cost of goods from U.S. production, which it argues reduces tariff exposure. Fortune Brands is also investing in connected home products, including Flo by Moen (a smart leak detection device), Yale smart locks, and Master Lock's connected industrial safety products, targeting $1B in connected product sales by 2030.
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