Sprout Social makes software that helps organizations manage their social media presence. The platform centralizes publishing, scheduling, engagement, analytics, and social listening across all major social networks — including Facebook, Instagram, X, LinkedIn, TikTok, and YouTube — into a single interface. Customers also use the platform for influencer marketing campaign management and, following the July 2025 acquisition of NewsWhip, AI-powered media intelligence for PR and crisis management teams. Sprout's customers range from SMBs to large global enterprises and agencies. Revenue is almost entirely software subscriptions (~98%), licensed on a per-user, per-month basis, with expansion driven by user count, plan tier upgrades, and add-on modules such as Social Listening, Premium Analytics, and Influencer Marketing. Sprout uses a product-led growth model — free 30-day trials drive a large share of inbound pipeline — supplemented by inside and field sales teams for mid-market and enterprise accounts. The business is effectively split between customers above $30K ARR, who represent the majority of subscription revenue and carry stronger retention and unit economics, and sub-$30K SMB customers, where Sprout is shifting toward a lower-cost, self-serve model. Enterprise customers increasingly sign multiyear contracts. Sprout's growth strategy focuses on winning larger enterprise accounts, stabilizing the SMB segment through a simplified self-serve product, and expanding AI capabilities through its Trellis AI agent across publishing, listening, and customer care.