Yatra is an Indian online travel company that provides travel search, comparison, and booking services through its website and mobile applications. The company sells air tickets for domestic and international flights, hotel stays, and holiday packages that include visas and insurance. Yatra also provides ancillary services such as rail and bus ticketing, cab rentals, and freight forwarding. Yatra serves two main customer groups: individual consumers (B2C) and corporate clients (B2B). For its B2B segment, Yatra provides a SaaS-based travel management platform that integrates with corporate ERP systems to enforce travel policies and automate bookings for large enterprises and small-to-medium businesses. This segment also includes a distribution network of travel agents who serve smaller Indian cities. Yatra acts as a commission-based intermediary between travelers and suppliers like airlines and hotels. The company earns revenue from commissions, volume-linked incentives, and service fees charged to customers. Yatra’s strategy focuses on expanding its corporate travel business and growing its hotel and holiday package offerings, which are higher-margin products compared to air ticketing. Additionally, Yatra offers specialized services for corporate events and expense management software. The company is investing in AI-powered automation to manage customer requests and reduce servicing costs.
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