Ubiquiti develops networking hardware and software for enterprises and service providers. The company operates through two core platforms: UniFi and UISP. The UniFi platform provides an integrated suite of enterprise products, including WiFi access points, switches, routers, video surveillance, and door access controls, managed via a single interface. The UISP platform serves wireless internet service providers with fixed wireless broadband and fiber infrastructure products like airMAX and airFiber. Ubiquiti’s business model is product-driven, selling hardware bundled with proprietary software. The company utilizes a price-performance strategy, leveraging proprietary firmware and hardware design to offer enterprise-grade features at lower prices than traditional vendors. Ubiquiti maintains a lean operating model by forgoing a traditional sales force, instead using an online user community and a network of 100+ distributors to drive sales across 200 countries. Manufacturing is fully outsourced to contract manufacturers in China and Vietnam. For FY26, Ubiquiti reported $3.3B in revenue with $204M in R&D expenses and a total headcount of approximately 1,800 employees. Founder Robert Pera maintains majority control of the company, which focuses on returning capital to shareholders through buybacks and dividends rather than pursuing M&A.