Ubiquiti designs and sells networking hardware and software for two main customer groups: enterprises and wireless internet service providers (WISPs). For enterprises, Ubiquiti sells the UniFi platform — a broad suite of networking gear including Wi-Fi access points, switches, routers, security cameras, door access control, and VoIP phones, all managed through a single software dashboard. For WISPs, Ubiquiti sells the UISP platform, which includes outdoor radios, base stations, backhaul equipment, and fiber and millimeter wave solutions, along with software to manage and bill subscribers. Ubiquiti's core value proposition is delivering enterprise-grade functionality at a significantly lower price than traditional vendors. Revenue is primarily hardware-driven; Ubiquiti bundles its software platforms with hardware rather than charging separate subscriptions. Ubiquiti's lean operating model is central to its ability to compete on price: the company uses no traditional direct sales force, relying instead on distributors, online channels, and a community-driven word-of-mouth model. R&D is kept lean through small, decentralized engineering teams, and manufacturing is fully outsourced to contract facilities in Vietnam and China. Ubiquiti sells in over 200 countries, with the majority of revenue coming from outside the U.S., and no single customer representing more than 10% of revenue.