Domo is a cloud-based data platform that helps organizations connect, analyze, and act on business data. The platform spans data integration, ETL, business intelligence, analytics, low-code application development, workflow automation, and AI agent orchestration — all within a single governed environment. Domo's pitch is that it replaces a fragmented stack of point solutions with one platform, and that it can deliver working proofs-of-concept faster than competing approaches. Domo serves organizations of all sizes across industries, with a growing focus on mid-to-large enterprises. As of January 31, 2026, Domo had over 2,400 customers, with 80% of revenue from the U.S. Domo sells recurring software contracts and has largely shifted from a seat-based model to a consumption-based model, where customers pay based on platform usage rather than fixed user licenses. As of FY26, 84% of ARR was on consumption pricing. Customers typically start with a departmental use case, then expand across the enterprise as adoption grows — a land-and-expand motion. Domo's growth strategy rests on three pillars: expanding ecosystem partnerships with cloud data warehouses like Snowflake and Databricks (where Domo complements rather than displaces existing infrastructure), driving further adoption of the consumption model to improve retention and net revenue retention, and positioning its AI agent orchestration product as a consumption driver as enterprises build and deploy AI agents on the platform.
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