Upland Software sells cloud-based enterprise software focused on knowledge management and content lifecycle management, serving over 1,100 enterprise customers across financial services, technology, healthcare, government, and manufacturing. Core products include RightAnswers, an AI-powered knowledge management platform for enterprise contact centers; BA Insight, an enterprise search and AI enablement platform with 90+ connectors to enterprise data sources; Panviva, a compliance-focused knowledge management tool for contact centers; Qvidian, which automates RFP responses and sales proposals; InterFAX, a cloud-based digital fax service; and Adestra, a digital marketing and email platform. Upland sells primarily through a direct sales force, supplemented by partnerships with Amazon, Microsoft, and Google. The business model is subscription-based SaaS, with subscription and support revenue making up roughly 90%+ of total revenue. Upland uses a land-and-expand strategy, winning initial deployments and then growing usage and cross-selling additional products within the customer base. The company has spent 2024–2025 divesting non-core, low-margin product lines to sharpen its focus on knowledge and content management. Upland is repositioning core products as enabling infrastructure for enterprise AI implementations, arguing that large enterprises need a trusted, auditable knowledge layer to deploy LLMs — a use case RightAnswers and BA Insight are designed to address. Capital allocation is focused on debt repayment, with M&A deprioritized until the balance sheet is further deleveraged.