Warby Parker designs and sells prescription eyeglasses, sunglasses, contact lenses, and eye exams directly to consumers, primarily in the U.S. The company's core value proposition is offering stylish frames at significantly lower prices than traditional optical retailers — single-vision prescription glasses start at $95 including lenses, a price point unchanged since the company's 2010 launch. Warby Parker designs all eyewear in-house and sells through two channels: roughly 75% of revenue comes from its 323 retail stores, and roughly 25% from e-commerce. Glasses and sunglasses account for roughly 83% of revenue, with contact lenses at roughly 11% and eye exams at roughly 6%. Warby Parker bypasses the traditional optical supply chain — cutting out brand licensors, wholesalers, and lab middlemen — and fulfills orders through its own optical labs. The company targets growth by expanding its store footprint (47 stores opened in 2025, 50 planned for 2026), increasing penetration of vision insurance networks, and growing higher-margin products like progressive lenses. Warby Parker has also announced partnerships with Google and Samsung to develop AI-powered eyewear running Google's Gemini AI, which management views as a longer-term growth opportunity beyond traditional eyewear. The company ended 2025 with roughly 2.7 million active customers and average revenue per customer of $324.