IZEA is a small influencer marketing company that connects brands with social media creators to produce and distribute sponsored content. Brands pay IZEA to run end-to-end influencer marketing campaigns — managing creator sourcing, content production, performance tracking, and creator payments — across platforms like Instagram, TikTok, and YouTube. IZEA's customers are primarily large enterprise brands and advertising agencies in North America. Managed Services, the core business, accounted for roughly 99% of FY25 revenue. IZEA also offers SaaS-based self-service access to its technology platform, but this is a negligible and de-emphasized part of the business. Revenue is driven by the number and size of enterprise contracts, campaign scope, and the volume of content produced. Cost of revenue includes creator payments and internal labor, with employee costs dominating the remaining cost base. IZEA operates on a bookings-to-revenue lag of roughly 6 to 7.5 months, so current revenue reflects contracts signed months earlier. Under new management since late 2024, IZEA has deliberately shifted toward larger, recurring enterprise accounts and away from smaller, transactional clients — reducing bookings volume but improving margins. IZEA has also exited international markets, including divesting its Australian subsidiary in December 2024, to concentrate on North America. The company carries roughly $51M in cash and no debt, and has publicly stated its intent to pursue acquisitions to expand capabilities.