MakeMyTrip is India's leading online travel agency, operating a digital marketplace for air ticketing, hotels, holiday packages, bus and rail tickets, and car rentals. The company serves domestic and international travelers through three primary brands: the flagship MakeMyTrip brand for premium users, Goibibo for value-seekers, and redBus for bus ticketing. MakeMyTrip also provides travel and expense management services to corporate and small business clients. The company operates an asset-light marketplace model, aggregating inventory from airlines, hotels, and bus operators without owning the underlying assets. Revenue is primarily derived from commissions, booking fees, and incentives from travel suppliers, as well as ancillary services like travel insurance, visa processing, and foreign exchange. Management focuses on growing higher-margin segments like hotels and packages to improve profitability. The company centers its strategy on capturing the shift from offline to online travel booking in India, supported by rising middle-class consumption and expanding transport infrastructure. MakeMyTrip is also expanding into international markets with significant Indian populations, such as the UAE and Saudi Arabia, while investing in AI-driven tools to automate customer service and increase booking conversion. MakeMyTrip uses selective acquisitions to add specialized capabilities in areas like intercity cabs and group holiday packages.