eToro is a retail investment platform that combines an online broker with a social network built around investing. Users can trade equities across 25 major exchanges, ETFs, commodities, currencies, cryptoassets, and derivatives (depending on jurisdiction). The platform's core differentiator is its social investing layer: users have public profiles, can follow other investors, and can use eToro's patented CopyTrader product to automatically replicate another investor's portfolio in real time. eToro also offers Smart Portfolios — 127 curated, theme-based portfolios built by eToro's investment office, some in partnership with BlackRock, Franklin Templeton, and ARK Invest — with no management fee. eToro makes money primarily through trading spreads and commissions, net interest income on uninvested cash and margin lending, and fees from eToro Money, a companion e-money product offering IBAN accounts and a debit card that keeps user cash on-platform. Revenue is split across four business lines: crypto trading, capital markets (equities, commodities, currencies), net interest income, and eToro Money. The crypto and capital markets segments tend to offset each other cyclically. As of year-end 2025, eToro had roughly 3.81 million funded accounts across 75 countries. The company is growing by expanding geographically (particularly in the U.S. and Asia), deepening its product suite for existing users (ISAs, superannuation, securities lending), and investing in AI to accelerate development and personalize the user experience.