Groupon operates a two-sided online marketplace connecting consumers with local merchants offering discounted services and experiences. Consumers pay upfront on Groupon's website or app to purchase deals — such as spa treatments, restaurant visits, or leisure activities — and merchants gain new customers and fill idle capacity. The Local category (things to do, beauty and wellness, food and drink, home and automotive services) represents roughly 89% of billings. Groupon also operates smaller Goods and Travel categories, both of which have been de-emphasized. About 84% of transactions occur on mobile. Groupon earns revenue by taking a commission on each transaction, collecting the full payment from the consumer and remitting a portion to the merchant. Key profit drivers include billings volume, take rate, and purchase frequency — each incremental transaction from an existing customer is highly profitable since acquisition costs are already sunk. Groupon operates in two geographic segments: North America and International, with the latter spanning 13 countries. The company's current strategy, led by CEO Dusan Senkypl since 2023, focuses on a hyperlocal city-by-city approach — concentrating sales resources in specific metros to build dense, high-quality local supply. Groupon is also shifting toward higher-quality, curated deals over sheer volume, growing its enterprise client base, modernizing its technology platform, and embedding AI across sales, marketing, and customer service.