Freeze Tag makes location-based mobile games that blend physical-world exploration with digital gameplay. The flagship product is Munzee, a geolocation game where players earn points by visiting real-world locations tagged on a map via QR codes, or by capturing virtual game pieces on a digital map. Munzee has over 10 million tagged locations worldwide and hundreds of thousands of active players. Other products include WallaBee, a digital card-collecting game, and Eventzee, a B2B scavenger hunt platform used by resorts, malls, and corporate clients to create custom location-based experiences. Freeze Tag's consumer games use a free-to-play model, where players download for free but spend on virtual items that enhance gameplay — typically small purchases around $0.99. The core business metric is Customer Lifetime Value, and Freeze Tag uses data analytics to monitor player behavior and optimize engagement to maximize recurring spending over a player's lifetime. Eventzee operates as a platform-as-a-service sold directly to businesses. User acquisition runs through paid channels on Facebook and Google, as well as social referral mechanics built into the games. Freeze Tag's growth strategy involves continued product development — including a 2024 overhaul of Munzee and self-serve onboarding for Eventzee — as well as acquisitions of other mobile game developers, likely funded with stock given the company's limited cash. Freeze Tag is also exploring broader strategic options, including raising capital, finding an acquisition partner, or selling the business.