Sweetgreen is a fast-casual restaurant chain built around salads, bowls, and plates made from scratch using what it describes as responsibly sourced ingredients. Sweetgreen sells food through in-store ordering, its owned app and website, third-party delivery platforms (DoorDash, Grubhub, Uber Eats), and a catering channel. As of December 2025, Sweetgreen operated 281 restaurants across 24 states and Washington, D.C., concentrated heavily in the Northeast and Los Angeles. Revenue is driven by total restaurant count, average unit volume, and same-store sales. Restaurant-level margin is the key profitability metric, with food/beverage/packaging and labor each running roughly 29–31% of revenue. Sweetgreen operates two main restaurant formats: classic locations with a standard make line, and Infinite Kitchen locations that use proprietary robotics to assemble bowls, delivering roughly 700 bps of labor savings versus classic restaurants. As of early 2026, Sweetgreen operates 32 Infinite Kitchen locations. Sweetgreen also operates Sweetlane, a mobile pickup lane format targeting suburban markets. The company's growth strategy focuses on operational consistency, menu innovation (including a new Wraps format launching at $10.95), scaling its SG Rewards loyalty program, and disciplined unit growth of roughly 15 net new openings in 2026. In late 2025, Sweetgreen sold its Spyce technology subsidiary to Wonder for approximately $186M, retaining a license to use Infinite Kitchen technology, with the transaction strengthening Sweetgreen's balance sheet.
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