Asana makes cloud-based work management software that organizations use to plan, track, and coordinate work across teams. The core product is a platform where employees manage tasks, projects, goals, and cross-functional workflows, replacing fragmented coordination across spreadsheets, emails, and meetings. Use cases span marketing campaigns, product launches, employee onboarding, IT service requests, and strategic planning — serving individual contributors up to executives monitoring company-wide goals. Asana serves over 180,000 paying customers across industries including technology, healthcare, financial services, retail, manufacturing, and government. Asana's primary revenue is subscription-based, from per-seat licenses across a tiered plan structure (Personal, Starter, Advanced, Enterprise, Enterprise+), scaling with user count and tier. Asana is building a consumption-based revenue stream on top of this through two AI products: AI Studio, a no-code workflow builder that lets teams automate steps like intake triage and content generation using a credit-based model, and AI Teammates, collaborative AI agents that handle judgment-based work inside Asana projects alongside human team members. Management expects AI products to represent approximately 15% of net new ARR in FY27. Asana uses a hybrid go-to-market model combining self-serve free trials, a direct sales force targeting enterprise accounts, and a channel partner network across 50+ countries. Growth is driven by seat expansion across departments, tier upgrades, and AI product attachment. Asana's gross margin runs in the high 80s to 90%, reflecting pure SaaS economics.