Eventbrite operates a two-sided marketplace for live events, primarily serving the mid-market segment — local music nights, food and drink experiences, fitness classes, community gatherings, and cultural festivals — rather than major stadium concerts or sports. Event creators use Eventbrite's self-service platform to create, manage, promote, and sell tickets, while consumers use the website and mobile app to discover and buy tickets. Creators can list events for free, lowering the barrier to entry and growing supply on the platform. Eventbrite generates revenue through two streams: ticketing fees charged on each paid ticket sold, and Eventbrite Ads, which lets creators pay to boost event visibility within the marketplace. Ads are growing rapidly and carry better margins than ticketing fees. Eventbrite previously charged organizer-side listing fees but eliminated them in September 2024 to rebuild creator trust and restore ticket volume, accepting a near-term revenue headwind. A key concentration dynamic shapes the business: roughly 13% of paid creators drive nearly 60% of paid tickets, making larger and more frequent creators the highest-priority segment. The mobile app is a strategic focus, as app users are roughly three times more likely to purchase a ticket than web users. Eventbrite's growth priorities include tools to better serve larger creators, expanding Eventbrite Ads internationally, improving consumer personalization, and integrating AI into event creation and discovery. Eventbrite has also significantly reduced operating expenses, positioning the business for margin expansion as ticket volumes recover.