VisitIQ operates an AI-driven marketing intelligence platform that identifies anonymous website visitors and maps their behavior to specific identities. The platform resolves these identities using device signals and third-party attributes to help companies understand who is visiting their sites and which prospects are most likely to purchase. Key product capabilities include identity resolution, an AI-driven profile builder, and buyer intent monitoring that tracks behavioral signals to identify active research. VisitIQ also provides geo-targeting through offline movement data and an activation engine that pushes audience data into advertising platforms, CRM systems, and marketing automation tools like LinkedIn, Google, and HubSpot. VisitIQ sells software through a tiered, subscription-based SaaS model where pricing scales based on resolution volume and access to specific modules. The company primarily sells to marketing agencies, which use the platform across multiple client accounts. VisitIQ also targets enterprise marketing teams and develops partnerships to embed its data layer into third-party e-commerce and CRM systems. The company focuses on expanding its presence in the enterprise market and diversifying its activation channels to include connected TV and retail media networks. VisitIQ intends to expand into EMEA and evolve its product into an end-to-end campaign execution platform.