Brown-Forman makes and sells premium spirits in over 170 countries. The company's core business is American whiskey, led by the Jack Daniel's brand family, which includes Tennessee Whiskey, flavored extensions like Tennessee Honey, and RTD cocktails. Other major whiskey brands include Woodford Reserve and Old Forester. Brown-Forman also owns tequila, rum, gin, and Scotch whisky brands, including Herradura, Diplomático, and Gin Mare. The business model relies on producing aged spirits for premium price tiers. Because these products must age for years, the company maintains large barrel inventories and forecasts demand years in advance. Brown-Forman also sells used whiskey barrels to other spirits producers. In the U.S., the company sells to distributors through a three-tier system, while international sales occur through a mix of owned distribution companies and third-party partners. Strategy focuses on innovating within the Jack Daniel's brand, expanding its RTD portfolio globally, and growing its owned distribution footprint to capture more value. Brown-Forman recently overhauled its U.S. distributor network to improve commercial execution. The company also focuses on premiumization across its brands and expansion into emerging markets like Mexico and Brazil to support long-term growth.