Meridian Holdings operates MeridianBet, a sports betting and online casino brand across more than 15 jurisdictions in Europe, Africa, and Latin America. The core business is B2C sports betting, where customers wager on soccer, basketball, tennis, eSports, and other sports, alongside casino products including slots and table games. Customers access the platform via mobile apps, desktop browsers, and — in lower-connectivity African markets — via SMS and USSD, allowing account management without internet access. Meridian also runs roughly 740 physical betting shops, a mix of company-owned and franchised locations. The company makes money through the house edge: retaining a margin on total wagers after paying out winners, with revenue driven by betting volumes, hold rates, and player base growth. Beyond direct operations, Meridian runs a B2B franchise model, licensing its technology to local partners in frontier African markets. Two smaller businesses round out the portfolio: Golden Matrix, a B2B SaaS platform that aggregates iGaming content for operators in Asia Pacific, and RKings, a UK prize competition platform. Meridian's growth strategy centers on geographic expansion into newly regulated markets (notably Brazil), scaling its in-house casino game studio Expanse Studios beyond its current 75 slot titles, and continued M&A. The company employs over 1,200 people and owns proprietary odds-setting and risk management technology across all markets.