Legacy Housing manufactures and sells factory-built homes on a steel chassis, targeting buyers who cannot afford traditional site-built homes — primarily households earning under $75,000 per year. Legacy sells through three channels: independent retailers (over 80 locations, mainly in the southern U.S.), 14 company-owned retail stores, and direct bulk sales to manufactured home park (MHP) operators. Legacy operates three manufacturing plants in Texas and Georgia, building homes in roughly three to six days using assembly-line production. Beyond home sales, Legacy originates and holds loans to homebuyers, MHP operators, and dealers, with a combined loan portfolio of roughly $430M. Consumer loans carry roughly 13% average interest rates, MHP loans around 8%, and dealer floor plan loans charge a monthly fee. This vertical integration — manufacturing, retail distribution, and in-house financing — is Legacy's core model: financing helps close home sales, and those sales generate long-term interest income. Legacy's growth priorities include expanding company-owned retail (aided by the late-2025 acquisition of AmeriCasa Solutions), growing the loan portfolio, developing a roughly 1,100-lot land project near Austin (Falcon Ranch), and repurchasing shares. The co-founders resumed active operational control in late 2025 and have flagged SG&A reduction as a near-term priority.
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