Bergio is a small designer fine jewelry company that designs and sells upscale jewelry under the "Bergio" brand. Jewelry is designed by founder and CEO Berge Abajian, a third-generation jeweler, and features diamonds, precious stones, pearls, and metals including 18K gold, platinum, and palladium. Products span three lines: an 18K gold line, a bridal line, and couture and one-of-a-kind pieces, with retail prices ranging from $400 to $200,000. Bergio sells through company-owned retail stores in New Jersey and on a limited wholesale basis to other retailers. Most finished product is manufactured at Bergio's Fairfield, New Jersey facility, with the remainder contracted to a manufacturer in Valenza, Italy. Raw materials are sourced on the open wholesale market, with commodity price fluctuations passed through to customers. Beyond the core jewelry brand, Bergio owns a 51% stake in GearBubble Tech, an e-commerce technology platform, and a majority stake in Aphrodite's Marketing, an online marketing business it acquired in 2021 and is now in the process of divesting. Bergio's stated strategy is to expand from a small regional jewelry business into a multi-location branded retail chain, grow its e-commerce presence, and extend into adjacent luxury categories like handbags. The company acknowledges significant uncertainty about its ability to execute this strategy, citing the need to raise additional capital.