Trutankless designs and sells electric tankless water heaters for residential and light commercial applications. Unlike traditional tank heaters that maintain a reservoir of hot water, Trutankless units heat water on demand as it flows through the unit. The company sells its hardware almost exclusively through wholesale plumbing distributors like Ferguson and Hajoca, avoiding the retail channel. To influence the plumbers and contractors who typically select equipment for homeowners, Trutankless employs commissioned manufacturers' representatives. Its flagship product is the Gen3 electric tankless heater, which incorporates smart home features such as Wi-Fi connectivity and remote leak alerts. Trutankless maintains a lean business model by outsourcing all hardware manufacturing to a third-party producer in North America and utilizing independent sales agents. The company focuses its sales efforts on the southern and western U.S., specifically Florida, Texas, and Arizona, where warm groundwater temperatures enhance heater performance and electric units are common. Growth initiatives include expanding into new residential construction and light commercial sectors, such as restaurants and retail. Trutankless also intends to develop its mobile application into a broader platform for hot water management, leak detection, and data services.