SOBR Safe makes non-invasive alcohol detection devices and software for individuals and organizations that need to track or verify alcohol use. The company's two core hardware products are SOBRcheck, a stationary touch-based device that verifies identity via biometrics and detects alcohol through fingertip perspiration, and SOBRsure, a wearable wristband that continuously monitors alcohol levels through skin perspiration and transmits data via Bluetooth, with GPS tracking built in. Both devices connect to the SOBRsafe software platform, which collects and communicates alcohol tracking data to employers, administrators, counselors, or other authorized parties. SOBR Safe's business model combines upfront hardware sales with recurring software subscriptions, creating an ongoing revenue stream after the initial device sale. Target customers include enterprise buyers in workplace safety industries like oil & gas and fleet management, behavioral health organizations such as sober living facilities, and individual consumers in alcohol recovery. SOBR Safe sells directly, through channel partners, and through sales agents. The company is also exploring licensing agreements that would allow third parties to embed SOBRsafe technology into existing platforms. SOBR Safe is early-stage, with 18 full-time employees, a small sales force, and limited commercial traction to date, and the company continues to depend on external capital to fund operations.