Fox Factory designs, engineers, manufactures, and markets premium suspension products — forks, shocks, and dampers — for mountain bikes, off-road trucks, side-by-sides, ATVs, powersports vehicles, motorcycles, and on-road performance vehicles. Fox Factory also sells premium baseball and softball gear through its Marucci and Victus brands. The company focuses exclusively on the high-end segment of each market, targeting performance-oriented buyers willing to pay premium prices. Fox Factory sells to two primary customer types: OEMs (~44% of revenue), including Specialized, Trek, Ford, Toyota, Polaris, BRP, Ducati, and BMW, who spec Fox Factory products on their premium platforms; and aftermarket dealers and distributors (~49% of revenue) across a global network of over 9,600 dealers. Fox Factory operates three segments: Powered Vehicles Group (PVG, ~33% of revenue), selling FOX-branded suspension to powersports and truck OEMs and aftermarket customers; Aftermarket Applications Group (AAG, ~32% of revenue), selling lift kits, performance wheels, tires, and upfitted trucks under brands including BDS Suspension and Method Race Wheels; and Specialty Sports Group (SSG, ~35% of revenue), covering bike suspension and the Marucci baseball business. Fox Factory's brand is closely tied to professional racing and elite sport, spanning the Olympics, UCI Mountain Bike World Cup, and MLB. The company has grown through acquisitions, adding Custom Wheel House, Marucci, and Marzocchi in recent years. Fox Factory is currently executing a cost reduction program targeting margin recovery after a period of demand normalization, tariff headwinds, and acquisition-related costs.