ATA Creativity Global (AACG) is a China-based education services company that prepares Chinese students for admission to overseas art universities. Its core product is portfolio training, which accounts for roughly 70% of revenue. Chinese students applying to art programs at universities in the U.S., U.K., Europe, Japan, and Australia typically need to submit a professional portfolio, which requires specialized preparation. ACG assigns each student a mentor and team of art teachers, running them through a structured curriculum across nine creative arts disciplines — including architecture, film, digital arts, and fashion. Programs typically last one to three years and are delivered primarily in-person through 19 training centers across 18 Chinese cities, mostly in one-on-one or small group formats. ACG earns tuition revenue driven by student enrollment, program mix, and service intensity. The company has been shifting students toward project-based programs, where students pay to complete a defined number of portfolio projects rather than a fixed number of hours. Beyond portfolio training, ACG offers overseas study counseling (~13% of revenue), research-based learning programs such as art-themed travel and university workshops (~7%), and in-school art classes at partner institutions (~9%). ACG's cost structure is dominated by teacher compensation across its roughly 1,100 full-time and part-time teachers. The company's growth strategy focuses on increasing enrollment, cross-selling adjacent services, expanding internationally (with new centers in London and Japan), and pursuing M&A in the international education sector.