MOJO
Industry:
Consumer Staples Producers

DESCRIPTION

EQUATOR Beverage Company develops, produces, and sells a portfolio of ready-to-drink beverages, with coconut water as its core product. The flagship product, MOJO Coconut Water, is an 11-oz drink marketed as a natural hydration and recovery beverage containing electrolytes and naturally occurring vitamins B and C. The full product line includes flavored coconut water variants (pineapple, mango), organic coconut water, sparkling coconut water, and sparkling energy beverages. EQUATOR sells wholesale to distributors and retailers across North America, the Caribbean, and Bermuda, moving over 8 million units per year. EQUATOR runs a highly asset-light, outsourced model: third-party bottlers manufacture all products, third-party logistics providers handle transportation and warehousing, and brokers manage sales and distribution. This keeps the internal workforce to just two employees and avoids capital investment in production or logistics infrastructure. The trade-off is dependence on third-party partners for most operational functions. EQUATOR's growth strategy focuses on expanding its retail and e-commerce distribution footprint and broadening its product line, using its organic and Non-GMO Project Verified certifications as key differentiators.

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