DALN | Market Cap: $88.4M (09/24/25)
Industry:
Media & Entertainment

DESCRIPTION

DallasNews is the parent company of The Dallas Morning News, a daily newspaper serving North Texas, and Medium Giant, a full-service digital marketing agency. The Dallas Morning News is the largest news-gathering operation in North Texas, delivering local journalism through print subscriptions, a digital website, mobile apps, and an ePaper replica. The company also operates Al Dia, a Spanish-language digital news product targeting the North Texas Hispanic community. Medium Giant provides marketing services to business clients — including strategy, creative services, website management, media buying, and data analytics — and functions as an agency of record, typically targeting clients spending $250,000 or more annually. DallasNews generates revenue through three streams: circulation subscriptions (the largest, at roughly 52% of FY24 revenue), advertising across print and digital platforms (~38%), and commercial printing and distribution services for national papers like the Wall Street Journal and New York Times (~10%). The company has about 127,000 total subscribers, including roughly 64,300 digital-only subscribers. Print advertising is in secular decline, and DallasNews has been shifting toward digital subscription volume growth after several years of prioritizing price increases. The company sold its large Plano printing facility in early 2025 for $43.5M and transitioned to a smaller leased facility in Carrollton, expected to generate roughly $5M in annualized cost savings starting in 2025.

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