XWELL operates wellness service locations primarily inside airports under its XpresSpa brand, targeting travelers during the window between security and boarding. XpresSpa locations, typically around 800 sq ft, offer massage, nail care, and skin care services to airport travelers. As of December 31, 2025, XWELL operated 16 domestic and 9 international XpresSpa locations across Dubai, Abu Dhabi, Amsterdam, and Istanbul. XWELL's airport business model is built around "dwell time" — the captive window when travelers wait to board — and small, flexible store formats that fit in space-constrained airports. Revenue is driven by foot traffic, number of locations, and revenue per visit, with some incremental retail product sales alongside services. XWELL also operates XpresTest, which originally provided COVID-19 testing at airports and has since pivoted to bio-surveillance monitoring at U.S. international airports under a CDC contract worth up to $24.8M. XpresTest is effectively a single-customer government services business, providing more predictable, contract-based revenue. A third segment, Naples Wax Center, is a small off-airport waxing and skincare chain acquired in 2023 to diversify beyond airports, though it has faced operating challenges since acquisition. XWELL's growth strategy centers on expanding off-airport into med spas and wellness businesses, consolidating locations under the XWELL brand to support a membership model, and exploring wellness locations in other transit hubs beyond airports.