DriveItAway is an early-stage technology company that operates a vehicle subscription platform targeting subprime and deep subprime consumers who cannot qualify for traditional auto loans or leases. The core product is a mobile app that lets consumers select a vehicle, get approved digitally without a credit score requirement, and begin driving with no long-term commitment. Consumers pay a weekly usage fee, a portion of which reduces the vehicle's purchase price, giving the driver the option to buy the vehicle outright at any time or simply return it. DriveItAway does not own inventory — it partners with franchise and independent dealers, giving them the technology, insurance, and training to offer subscriptions from their existing lots. DriveItAway earns a portion of each weekly usage fee as its revenue. The company uses telematics and ignition cut-off technology on every vehicle to manage payment compliance and monitor driver behavior, which makes the subprime segment commercially viable for dealers who would otherwise avoid it. DriveItAway's most significant partnership is with Free2move, the mobility division of Stellantis, where Free2move finances the transactions and DriveItAway operates the platform. The company currently operates in 15 U.S. cities and is actively expanding geographically. Growth initiatives include referral partnerships with employers and staffing firms, a small business fleet program, and a focus on used EVs, where declining resale values allow DriveItAway to offer affordable subscription rates.