LIFD
Industry:
Consumer Goods

DESCRIPTION

LFTD Partners is a holding company that operates entirely through its subsidiary, Lifted Made (doing business as "Lifted"), based in Kenosha, Wisconsin. Lifted manufactures and sells hemp-derived psychoactive products, primarily under its Urb Finest Flowers brand. Core products include vapes, cartridges, gummies, pre-rolls, and hemp flower, all sold for their psychoactive effects derived from cannabinoids like delta-8-THC and delta-9-THC. Lifted also sells kratom-derived products, including 7-hydroxymitragynine. Lifted sells primarily through third-party distributors and wholesalers, placing products on shelves at vape shops, convenience stores, and grocery stores, with smaller direct-to-retailer and direct-to-consumer online channels. Lifted also does private label manufacturing for third-party clients and licenses the Urb brand for use on marijuana products in New Mexico dispensaries. The business faces significant headwinds: Congress passed legislation in November 2025 banning intoxicating hemp-derived consumables effective November 2026, which Lifted acknowledges will likely have a devastating impact on its core revenue base. The FDA has also recommended that 7-OH be classified as a Schedule I controlled substance, threatening Lifted's kratom-derived product line as well. In response, Lifted is developing non-intoxicating lines under the Mielos, Rebel Energy Gummy, and Highlandia brands, though these are early-stage. LFTD Partners is also pursuing acquisitions outside the hemp industry to diversify revenue, but has had limited success given its cannabis-adjacent profile and going concern qualification.

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