The Awareness Group (TAAG) is a B2B services platform for the residential and commercial solar industry. Rather than selling or installing solar systems directly, TAAG sits in the middle of the solar value chain, providing infrastructure to solar sales organizations and licensed contractors through its TAG GRID platform. TAAG's five business units cover financing, dealer network management, capital and PPA origination, materials procurement, and construction management. TAG Financial Services, the largest unit at roughly 54% of revenue, structures and services consumer loans and prepares contracts for sales organizations and EPC contractors. TAG Distribution buys solar equipment in bulk and resells it to contractors at a markup. TAG Construction manages a national network of licensed installers and earns a spread on installation services. TAG Capital originates proprietary PPAs and consumer loan notes and monetizes federal Investment Tax Credits. The Dealer & Broker Network trains and onboards independent sales reps who refer projects into the platform. TAAG's business model is a platform play — it aggregates project demand and matches it with contractors, financing, and equipment, capturing margin at each step. The more projects flowing through TAG GRID, the more each business unit earns. TAAG also holds majority stakes in a digital media and lead generation business (Captain Manicorn) and a solar installation company (Standard Eco), and operates Candela Coin, a blockchain-based loyalty rewards platform tied to solar energy production.