CarParts.com is an online retailer of aftermarket automotive parts and accessories, selling primarily to DIY consumers through its own website and mobile app, which together attract roughly 100 million annual visits. The core product offering includes replacement and collision parts (body panels, lighting, mirrors), mechanical and maintenance parts, and performance accessories. CarParts.com also sells through third-party marketplaces — eBay under the Evan Fischer brand and Amazon under the Garage-Pro brand — though management is deliberately shifting focus toward its own direct channels to improve margins. A smaller but growing wholesale channel serves repair shops and professional installers, and management views this B2B segment as a higher-margin growth vector. CarParts.com operates on a stock-and-ship model from four distribution centers, supplemented by drop-shipping directly from suppliers for broader SKU coverage. Private label products — sold under the JC Whitney brand — carry higher margins than third-party branded products, giving CarParts.com an incentive to grow owned-brand mix. The company is also building ancillary fee-based revenue streams, including shipping and product protection plans, a paid membership program, and roadside assistance. Key risks include tariff exposure on products sourced from China and Taiwan, rising paid search costs on Google, and a live strategic alternatives process as of mid-2025 that includes evaluating a potential sale of the company.
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